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Privacy Policy

At Apex Coastal Wellness, PLLC, we are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and protect the information you provide when visiting our website or communicating with us.

1. Cookies and Data Collection

Our website uses basic cookies to ensure core functionality and a seamless user experience. These cookies allow us to remember your preferences and manage secure access to our telehealth features. By using our site, you consent to the use of these essential technical cookies.

2. Traffic Tracking and Analytics

We utilize industry-standard analytics tools to monitor website traffic and user behavior patterns. This data is collected in an aggregated, anonymous format to help us understand how visitors interact with our content, allowing us to improve our educational resources and clinical service offerings. This tracking does not identify individual patients.

3. Email and Contact Form Submissions

When you contact us via our website forms or direct email inquiries, we collect information such as your name, contact details, and the nature of your request. This information is used exclusively to respond to your inquiry and, if applicable, to prepare for your formal medical intake and clinical chart review within our secure patient portal.

4. Data Protection and Security

Apex Coastal Wellness, PLLC employs appropriate security measures to safeguard the information we collect online. However, please note that standard email and website contact forms are not intended for the transmission of sensitive personal health information (PHI). Highly confidential medical disclosures should be reserved for your secure patient portal consultations. All formal clinical intake, financial checkouts, and patient medical records are processed and maintained through our secure, fully HIPAA-compliant third-party electronic medical records (EMR) partner platform.

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Apex Coastal Wellness, PLLC retains patient medical records for a minimum of seven (7) years from the date of last patient contact, consistent with Florida medical records retention standards. For patients who are no longer active with our practice, PHI is not deleted or disposed of prematurely — it remains securely stored within our HIPAA-compliant EMR platform for the full retention period stated above, with access limited to the clinician and authorized administrative staff for purposes of continuity of care, legal compliance, and audit response. At the conclusion of the applicable retention period, records are securely destroyed in a manner that renders the PHI unreadable and unrecoverable, consistent with HIPAA disposal requirements.

5. SMS Communication and Mobile Data Protection

If you choose to provide your phone number to opt-in for appointment reminders, tracking notifications, or clinical updates, we protect that information with the highest level of care.

  • No Third-Party Sharing: Mobile information and consumer data collected for SMS or text-messaging purposes will not be shared, sold, or rented to third parties or affiliates for marketing or promotional purposes under any circumstances.

  • Opt-Out: You can opt-out of mobile communications at any time by replying "STOP" to any text message received.

6. Community Forum and Social Features

Our website offers a private, members-only community forum ("Wix Groups") for registered patients to share lifestyle updates, outdoor activities, and general wellness milestones.

  • Voluntary Participation: Joining and posting in the community forum is entirely voluntary. Any photos, text, or information you choose to share on the forum will be visible to other approved members of the group.

  • No Protected Health Information (PHI): The community forum is a social, lifestyle-tracking space and is not a secure medical portal. Do not post private medical records, symptoms, diagnoses, medication dosages, or health concerns here.

  • User Responsibility: By posting in the community forum, you acknowledge that you are voluntarily sharing this information with the member community and that such social posts are distinct from your confidential clinical records maintained in our secure patient portal (PracticeQ).

7. Educational Blog Content and Medical Disclaimer

Our website features the "Outlast the Day Blog," which provides general educational, informational, and entertainment content focused on outdoor lifestyles, angling safety, and general wellness. By reading or interacting with this blog, you acknowledge and agree to the following terms:

  • No Professional Medical Advice: The content published on the Outlast the Day Blog does not constitute the practice of medicine, nursing, or any other professional healthcare services. It is not intended to provide medical advice, official diagnoses, or personalized treatment recommendations.

  • No Clinician-Patient Relationship: Accessing, reading, commenting on, or otherwise interacting with the blog content does not establish a formal clinician-patient relationship between you and Apex Coastal Wellness or any of its licensed providers. All formal, protected medical consultations are conducted strictly via our secure patient portal.

  • User Responsibility and Emergencies: Blog content should never be used as a substitute for professional medical advice, diagnosis, or treatment. You should never disregard professional medical advice or delay seeking it because of something you read on this blog. The Outlast the Day Blog is not an emergency medical resource. If you are experiencing a medical emergency, please call 911 or proceed to the nearest emergency room immediately.

For any questions regarding this policy, please contact us at info@apexcoastalwellness.com.

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